Season 25 F/W

Lagos, Nigeria – July 6, 2025 — In an industry often obsessed with spectacle, Gloria & Co. chose stillness, symbolism, and soul. The debut of their latest runway collection, Heroines in Bloom, held at The Podium in Lekki during Lagos Fashion Finest Africa, did more than showcase fashion—it told a story. One of rebirth. Of softness as strength. Of the quiet, inner becoming that so often goes unseen.

As the lights dimmed, and a poetic voiceover echoed through the arch-framed runway, an attentive audience—stylists, editors, cultural critics—witnessed the slow unfolding of a visual narrative. Over 40 models walked in a cinematic progression of looks, from restrained monochromes to explosive prints, each garment a chapter in the emotional journey of today’s woman: silenced, grieving, yet refusing to stay buried.

“Heroines in Bloom is an act of remembrance,” says Chioma, Founder and Creative Director of Gloria & Co. “It remembers the version of ourselves we abandon in order to survive—and invites her to return with beauty, power, and softness.”